Partners
Wisconsin Lake & Pond Resource
Date: May 2023
Headquarters: Eldorado, WI
Britney & Corey Zickert were looking to step away from day-to-day operations & find partner that had aligned interests. With the support of Jones Lake Management, WLPR has been able to expand and promote from within. Joey Berg, 10 year team member, was promoted to Branch Manager of the Eldorado, WI location; Nick Lorge, 7 year team member, was promoted to Branch Manager of the newly opened Waterford, WI location; and their son, Nate Zickert, stepped up to take over the eco-development part of the business.
Cory and Brittney are both members of the Board of Founders, with Cory currently serving as the Board's first Chairman. They are both still active in day-to-day operations, but after a 2+ year progressive transition, they're hoping to achieve their goal of "full retirement" at the end of 2025.
